The Financial Times and ExecSense published my recent overview article on virtual reality for businesses. By providing C-suite executives (CEOs, CMOs) with clear and concise information about what VR is (and isn’t) and can (and can’t) do, they can form a realistic approach towards including VR in their business strategy.
Here’s an excerpt:
Limitless. Transformative. Game changing. Making the impossible possible. Descriptions of virtual reality (VR) in the media are filled with spectacular, almost inconceivable declarations. But what does this technology realistically mean for your business? How do you sort through the hype to have a clear understanding of what virtual reality is and when to include it in your business strategy?