The major festivals have opted to dedicate VR sections during their events: Sundance has New Frontier, Tribeca has Spring Studios. And this weekend “Kanju” will screen as part of the Nantucket Film Festival. He’ll have to look for them “exclusively” inside the Legacy Lounge area, along with these other experiences:
I asked a colleague of mine who has a film screening at Nantucket this year if he was going to check out the virtual reality experiences. He had no idea that VR was even on the island. Now, I get that films are the bread and butter of these festivals, but not promoting or integrating immersive content into the festivals is like telling the VR creators well, OK, you can come to the party but go sit in the corner until we know what to do with you. And since everyone is both attracted and confused by the one-of-these-things-is-not-
And what we can do as content creators and curators to make the experience at festivals more enjoyable for our audiences? There has to be better, more integral, more informative ways to experience VR than waiting in long lines away from the main action of the festival.